The Brand Lab

QR codes have come a long way from restaurant menus—and they’re opening up exciting possibilities for custom merch. The best use of a QR code on apparel feels natural, not forced. It’s not about sticking a giant box in the middle o... Read More

There’s something powerful about putting on the same hoodie as everyone around you. It’s an instant, unspoken connection. Matching hoodies turn a group into a unit—whether it’s a championship team, a class of seniors, a volun... Read More

Imagine walking into work and seeing every department, every teammate, repping the same colors, the same logo, the same energy. That’s the magic of Team Shirt Day—and why it shouldn’t just be a once-a-year event. Wearing matching ... Read More

Behind every perfect stitch and vivid print, there’s a team making the magic happen. A print shop is a place where artistry meets precision. Designs move from screens to fabrics under the steady hands of press operators, embroiderers, finisher... Read More

Big plays fade from memory if they aren’t captured. But the right T-shirt can make a single moment last forever. Championship wins, buzzer-beaters, record-breaking seasons—these aren’t just statistics. They’re milestones that... Read More

We all have one. That old shirt tucked in a drawer. The hoodie fraying at the cuffs. The cap faded by years of sun. It’s not just fabric anymore—it’s memory stitched into every thread. Custom merch has an emotional power that goes ... Read More

Embroidery is an art form—but it has its own rules, and one of the biggest is line thickness. Unlike screen printing or digital art, embroidery needs physical thread to hold a shape. Lines that are too thin can get lost, fray, or look messy ov... Read More

Making a logo work on different background colors takes more than just swapping hues—it’s about preserving clarity, legibility, and energy across all settings. Strong logos are built with versatility in mind. They hold up whether printed... Read More

Sleeve prints are one of the most overlooked ways to make custom merch stand out. When done right, a sleeve graphic adds edge, movement, and surprise to a design. It gives a piece personality without overwhelming the front or back. Placement and si... Read More

There’s something timeless about a college crewneck. Block lettering, simple designs, that classic "earned it" feeling. Modern versions of this staple are tapping into nostalgia while keeping things fresh. Instead of rigid fits and heavy log... Read More

Not all printing methods are created equal—and the wrong choice can flatten even the best design. The fabric, ink, and method need to work together to bring a design to life. A detailed, multi-color graphic may shine with screen printing, whil... Read More

Minimalist doesn’t have to mean boring. In fact, when done right, a minimalist design can be the boldest choice in a sea of loud graphics. The key is intentionality. Every line, every font choice, every inch of space needs to be working toward... Read More

Color can make or break your merch—and some shades stand the test of time better than others. When planning year-round apparel, smart brands choose colors that feel wearable across seasons. Earthy neutrals like olive, tan, and charcoal gray tr... Read More

Merch for fitness events needs to do more than just look good—it needs to perform. Runners, cyclists, and triathletes want gear that supports their lifestyle. Cheap, heavy cotton tees get tossed aside. But a thoughtfully designed, moisture-wic... Read More

Merch for religious groups and church retreats isn’t just about souvenirs—it’s about creating shared identity and lasting memories. The best retreat or event apparel captures the spirit of the gathering. It’s something people... Read More

Merch can be one of the most powerful tools for fundraising—but it needs more than just slapping logos on T-shirts to really drive impact. A successful merch-driven fundraiser starts by making the gear feel personal, not transactional. People ... Read More

Logo placement can make or break a piece of merch—especially on crewnecks and hoodies. A well-placed logo can turn a simple sweatshirt into a favorite, while awkward placement can leave even the best designs feeling off. It’s not just ab... Read More

Patches are having a major moment—and it's easy to see why. An embroidered patch adds texture, authenticity, and instant story to any piece of apparel. It's a detail that feels crafted, not mass-produced. In a merch world filled with quick d... Read More

Once reserved for lazy days and gym bags, joggers and sweatpants have exploded into everyday fashion—and custom merch lines are following fast. The secret to creating joggers people actually want to wear outside the house lies in the details. ... Read More

There’s something about a vintage-wash tee or a distressed crewneck that just hits differently. It feels familiar the moment you pull it on—soft, broken-in, lived-in in the best possible way. Vintage and distressed styles have surged in ... Read More

If you want to create merch that connects with Gen Z and Millennials, you have to design for more than just looks—you have to design for meaning. Younger audiences don’t just want to buy something. They want to believe in it. They want t... Read More

Rebranding is about more than a new logo—it’s about reshaping the way people feel about your brand. And your merch is one of the first, most visible ways that shift takes hold. When rethinking your apparel, start with the emotional journ... Read More

Seasons change—and when your merch changes with them, your brand stays fresh and relevant. Seasonal drops keep audiences engaged by offering timely, thoughtful updates that match how people actually live. A heavy hoodie in October feels cozy a... Read More

A limited-edition merch drop can electrify your brand community—but it needs more than just a "coming soon" post to really work. It starts with the story. Why this drop? Why now? Maybe it’s tied to a milestone, a collaboration, or even... Read More

The best brands in the world know that merch isn’t just marketing—it’s magic when done right. Look at how IKEA turned their iconic blue Frakta bag into a full-blown streetwear trend. Or how Disney keeps reinventing vintage park tee... Read More

For startups and growing brands, merch isn’t just about slapping a logo on a hoodie. It’s a chance to create real, lasting connections with your audience—and to grow a brand people genuinely feel a part of. The smartest merch strat... Read More

Friday night lights have always been about more than the game. They’re about community—and now, local merch has become an unofficial uniform for towns rallying around their teams. It’s not just players repping school colors anymore... Read More

School spirit isn’t just about chants and banners—it’s about identity. And spirit wear sends a powerful message about who a school is and what it stands for. Bold, modern designs say “we’re proud, we’re unified, a... Read More

First impressions matter—and today, a strong piece of merch can be just as important as a handshake. When someone receives a high-quality branded hoodie, tote, or hat, it sends a clear message: This brand cares. This brand invests in relations... Read More

Ever wonder what goes into creating custom merch that feels just right? It all starts before the first stitch. Artwork gets reviewed, colors are matched, garments are inspected for quality. Embroidery machines are programmed with exact precision. Sc... Read More

A coffee shop isn't just about coffee anymore—it's about the vibe. And custom merch is a huge part of building that identity. The right hoodie, hat, or tote turns customers into walking ambassadors. It helps your brand move from a place peop... Read More

Behind every custom hoodie, tee, or tote is a supply chain—and today’s consumers want to know that it's built on ethics, not exploitation. Ethical sourcing means: Safe working conditions Fair wages for workers No forced o... Read More

Building a merch line today means thinking beyond just style—it means thinking about impact. Minimizing the carbon footprint of a merch collection involves smart choices at every step: Use sustainable fabrics: Organic cotton, hemp blends,... Read More

Imagine wearing a T-shirt that, once it's worn out, naturally returns to the earth instead of clogging up a landfill. That future is already beginning, thanks to innovations in biodegradable fabrics. Brands are exploring new materials like: O... Read More

Print-on-demand (POD) is transforming the way merch is produced—and it’s playing a major role in cutting down waste. POD allows brands to: Eliminate overproduction: Only create products after they’re ordered, preventing surplu... Read More

In a globalized world, local manufacturing is becoming more important than ever—especially in custom apparel. Choosing local production isn’t just a feel-good move. It’s a smart strategic choice that benefits brands in multiple way... Read More

"Made in the USA" isn’t just a label—it’s a movement gaining real momentum. At FCE, we’ve watched domestic production rise as brands look for faster turnaround times, higher quality control, and ethical manufacturing option... Read More

More brands are talking about "ethically made" products—but what does that really mean? At FCE, we help clients navigate the reality behind the buzzwords to find production partners who actually walk the talk. Ethical production includes: ... Read More

Recycled fabrics aren’t the future—they’re already reshaping the merch industry right now. At FCE, we’ve seen demand for sustainable apparel skyrocket, especially from brands that want to make real environmental commitments. ... Read More

When it comes to sustainable printing, water-based inks are leading the charge. At FCE, we encourage eco-conscious brands to explore water-based options because they offer real benefits without sacrificing print quality. Why water-based rocks: ... Read More

Athleisure changed the way we dress—and now it’s changing how we design merch. At FCE, we see more brands asking for custom pieces that feel just as good at brunch as they do at the gym. What’s fueling the shift: Comfort: Lig... Read More

TikTok isn’t just shaping music charts—it’s influencing merch trends, too. At FCE, we’re seeing brands move faster than ever to capture the aesthetic shifts and cultural moments TikTok creates. What’s trending now: ... Read More

Band tees used to be just a logo and a date. Now they’re full-blown fashion pieces. At FCE, we’ve seen custom concert merch shift dramatically in the last decade: Softer, vintage-wash fabrics replacing stiff cotton. Oversized f... Read More

Today’s buyers don’t just want cool designs. They want merch that feels personal. At FCE, we’re seeing brands win big by weaving personalization into their apparel: Monogrammed initials inside hats Grad year prints inside... Read More

Viral merch isn’t an accident—it’s emotional engineering. At FCE, we study what makes certain shirts explode in popularity while others gather dust. The secret cocktail? Emotional triggers: Pride. Humor. Rebellion. Nostalgia. If a... Read More

In an always-on world, scarcity cuts through the noise. Limited-edition merch drops aren't just a trend—they tap into deep psychological triggers like exclusivity, urgency, and pride of ownership. At FCE, we help brands create drop strategie... Read More

Without contrast, designs get lost. With contrast, they command attention. At FCE, we think about contrast as one of the most powerful—and most overlooked—tools in custom apparel design. Color contrast grabs attention first. Pairing lig... Read More

A hat shouldn’t just be merch—it should be someone's go-to accessory. At FCE, we help brands design hats people actually love to wear, not toss in the backseat. Comfort is non-negotiable. Low-profile, unstructured hats like dad caps fe... Read More

Patches bring instant texture, dimension, and throwback cool to custom apparel. At FCE, we love patches because they add perceived value—making even a basic hoodie or cap feel like something special. Ways to use them smartly: Woven patch... Read More

Nothing’s worse than getting a custom shirt you love—only to see the design crack, fade, or peel after a few washes. At FCE, we help brands avoid these heartbreaks by focusing on two things: materials and methods. Common causes of desig... Read More

Back prints are bold. But they’re also a balancing act. At FCE, we help brands place back graphics in ways that feel natural, stylish, and wearable—not like a billboard. Here’s what we consider: High back (between shoulders):... Read More

Marching bands and cheer squads have always worn their pride on their sleeves—literally. But today’s merch? It’s evolved way beyond heavy sweatshirts and basic polos. At FCE, we’ve seen schools get creative with merch for th... Read More

Festival merch isn’t just a souvenir—it’s a badge of belonging. Fans don’t just want to hear the music. They want to wear it. And at FCE, we’ve seen firsthand what kinds of merch stand out (and sell out). Top hits incl... Read More

A team shirt isn’t just gear—it’s a rallying cry. When you’re running for a cause, your shirt tells the world why you’re there. It creates unity. Pride. Instant recognition. At FCE, we’ve helped dozens of teams c... Read More

Corporate retreats are about more than meetings and team-building games. They’re about creating lasting memories—and the right swag helps do just that. At FCE, we’ve seen the best retreat merch share three things: usefulness, quali... Read More

School pride isn’t built with banners—it’s built with spirit wear. A school-run spirit store makes it easy for students, parents, alumni, and staff to support their community year-round. It turns school colors into everyday fashion... Read More

Fundraising is all about connection. And custom apparel turns supporters into walking, talking advocates. When someone wears a nonprofit’s shirt, hoodie, or hat, they aren’t just showing support. They’re sparking conversations. The... Read More

Tie-dye isn’t just for summer camp anymore—it’s back, and it’s stylish. Today’s tie-dye trends are more elevated and intentional. Think muted pastel swirls, tonal monochromes, and controlled patterns that feel more bout... Read More

Not all hats are created equal—and not every style fits every brand. At FCE, we help brands pick the perfect hat not just based on looks, but vibe. Here’s a quick breakdown: Classic baseball caps: Versatile, sporty, timeless. Great... Read More

A great design can only go so far if the shirt doesn't fit right. At FCE, we always say fit and cut are the secret ingredients that separate “just another promo tee” from a shirt people actually love to wear. Fit is about how the garme... Read More

Sometimes subtlety is overrated. In a crowded marketplace, bold branded apparel can be the difference between being noticed—or being forgotten. At FCE, we see boldness work best when it’s paired with simplicity: Big, clean logos ... Read More

There’s a reason vintage designs never really go out of style. Vintage logos tap into nostalgia, authenticity, and timeless coolness. They feel earned. Trusted. Like part of a story bigger than just the moment. At FCE, we help brands create v... Read More

Matching hoodies at a corporate retreat. Volunteer tees at a company service day. Softshell jackets with your logo on a snowy site visit. Branded apparel isn't just about looking unified. It’s about feeling unified. When employees wear brand... Read More

Too often, swag gets reduced to “free stuff” at the bottom of a conference tote. But when it’s done right, it’s a handshake. A relationship starter. A story carried forward. At FCE, we always push brands to ask: What do you w... Read More

A branded T-shirt isn’t just a giveaway—it’s a moving billboard with a personal endorsement. When someone chooses to wear your shirt, they’re broadcasting trust, loyalty, and alignment with your brand. That’s priceless ... Read More

Branded merch can be a powerful tool—or a missed opportunity. It all comes down to how intentional you are. At FCE, we’ve seen what works—and what doesn’t. Do: Invest in quality. Nobody wants another flimsy, boxy T-shirt. Go... Read More

The next wave of merch isn’t just about what you wear—it’s about what you can do with it. Interactive merch and wearable tech are reshaping how brands connect with audiences. Imagine scanning a logo on your hoodie to unlock an excl... Read More

The merch boom isn’t slowing down—and influencers are leading the charge. It’s simple: influencers have something traditional brands are desperate for—real connection. When fans follow a creator’s journey every day, bu... Read More

Fast fashion makes cheap clothes tempting. But behind the low prices are devastating costs to the planet. The apparel industry is responsible for around 10% of global carbon emissions. It’s one of the largest consumers of water in the world. A... Read More

Choosing sustainable merch used to feel like a compromise. Limited options, stiff fabrics, bland designs. Not anymore. Today, eco-friendly custom apparel is every bit as stylish and comfortable as traditional options—sometimes even better. An... Read More

Sometimes where you place your logo matters just as much as the logo itself. At FCE, we help clients think about logo placement not just as a design choice, but as a brand experience. Classic left-chest placements? They’re timeless and profes... Read More

Colors aren't just decoration—they're emotion in visual form. At FCE, we talk a lot about color psychology because it’s one of the fastest, most powerful ways to shape how people feel about your brand. Red ignites energy, passion,... Read More

Small businesses often feel outgunned when competing against national chains. But custom merch is a secret weapon that levels the playing field—maybe even tips it in your favor. Why? Because great merch taps into local pride, personal connecti... Read More

Merch talks. Before anyone reads your website or shakes your hand, they see your apparel—and they make a split-second judgment about your brand. At FCE, we always remind clients: Your T-shirt, your hoodie, your hat—they're not just prod... Read More

Swag isn’t just for marketing events anymore. When used thoughtfully, custom merch can become one of the most powerful tools for building relationships—with clients and with your team. At FCE, we see brands getting creative: High-end dri... Read More

Your brand is more than your logo—it’s the sum of every interaction people have with you. And inconsistency weakens that impact. If your shirts use one shade of red and your hats use another, if your typography shifts between serious and... Read More

There’s something timeless about a school hoodie or letterman jacket. It connects generations without a single word. At FCE, we’ve seen firsthand how spirit wear doesn’t just celebrate the students—it links parents, alumni, a... Read More

The best merch isn't just about looking good. It’s about telling a story people want to carry with them. Every T-shirt, every hoodie, every cap can mean something bigger when it’s designed with purpose. We’ve seen school clubs cre... Read More

There’s something magic about matching apparel. It’s not just a look—it’s a feeling. When a team shows up wearing the same shirt, jacket, or hat, it signals unity. It says, We’re in this together. And at FCE, we've see... Read More

It started with one shirt. A small-town coffee shop printed a simple tee with their logo and the phrase “Rooted Here.” They planned to sell a few as souvenirs, maybe boost some off-season sales. But something bigger happened. Locals sa... Read More

You don’t need six colors to make great merch. In fact, some of the best designs use just one—and they look better for it. At FCE, we love helping brands maximize simplicity. A one-color design forces clarity. It puts focus on the shape,... Read More

Readable fonts aren't just a design choice. They're a science—and they make or break how your merch connects with people. At FCE, we think about three invisible forces when helping brands pick fonts for apparel: size, contrast, and shape. S... Read More

Negative space—the empty space around and between elements—can turn a good T-shirt design into a brilliant one. At FCE, we see it like this: Negative space isn’t empty. It’s active. It directs the eye, highlights the message,... Read More

Fonts are sneaky powerful. Pick the right one, and your merch feels effortless. Pick the wrong one, and even a great design can fall flat. At FCE, we help brands pick fonts by focusing on personality and purpose. Are you aiming for bold and confide... Read More

The truth is, logos don't automatically behave the same on every type of merch. What looks sharp on a website might blur, crack, or warp once it hits a hoodie or performance tee. At FCE, we think about three things when adapting a logo for apparel:... Read More

Imagine a shirt that lets you tap your phone to it and unlock exclusive content. Or a hoodie embedded with a chip that gives you backstage access at an event. That’s not sci-fi—it’s the future of interactive merch. Wearable tech is... Read More

It’s not just celebrities dropping merch anymore. Influencers—on TikTok, YouTube, Instagram—are launching full apparel lines, and fans are buying them up like crazy. Why? Because merch today isn’t about mass marketing. It&rsq... Read More

Fast fashion promises cheap, trendy clothes delivered fast. But behind the low prices is a massive hidden cost: to workers, to ecosystems, and to the planet. In the apparel world, fast fashion is responsible for enormous water waste, chemical pollut... Read More

There’s a myth that eco-friendly merch has to feel flimsy or look "crunchy." That couldn’t be further from the truth. Today’s sustainable apparel options are just as soft, durable, and stylish as traditional choices—sometim... Read More

Sustainability isn’t a trend anymore—it’s the standard customers are expecting. And custom merch is no exception. At FCE, we see more and more businesses choosing organic cotton, recycled fibers, and water-based inks for their appa... Read More

Custom merch has come a long way—from hand-pulled screen prints to digital embroidery. But 3D printing? That’s the next frontier. Imagine apparel designs not just printed on the fabric, but built into it—raised logos, sculpted text... Read More

Once upon a time, “merch” meant maybe a team T-shirt or a free conference tote. Fast forward to today, and custom merchandise is a multi-billion-dollar global industry—and it’s still growing. So, what changed? Part of it is ... Read More

Imagine holding your phone up to a hoodie—and seeing a whole story unfold right on the fabric. That’s not sci-fi anymore. It’s augmented reality (AR), and it’s starting to change the way brands think about merch. At FCE, we&r... Read More

Not long ago, if you wanted custom merch, you needed a graphic designer, a production manager, and a lot of time. Today? AI is rewriting the rules. From design generation to print production, artificial intelligence is speeding up processes, sparkin... Read More

There’s something magnetic about a design that feels human. Hand-drawn graphics have that perfectly imperfect energy—raw, personal, real. When you want to create a custom T-shirt that looks hand-drawn (even if it’s digitally printe... Read More

In design, what you don't use is just as important as what you do. And when it comes to custom merch, white space—the areas you leave intentionally blank—can be a secret weapon. White space isn’t wasted space. It’s breathing... Read More

Everybody loves a good vintage tee. The soft fabric. The cracked ink. The faded graphics that look like they’ve been through a few epic concerts or road trips. But getting that authentic vintage vibe—on purpose—takes some real stra... Read More

Gradients can look amazing on screen—smooth, colorful fades that feel modern and fresh. But when it comes to printing them on fabric? It’s a different story. Not all gradients translate perfectly to shirts, hoodies, or hats. In fact, wit... Read More

Fonts aren’t just letters. They’re emotions. They’re instant impressions about who you are, what you stand for, and how you want people to feel. When you’re designing custom merch, the font you choose can make or break the co... Read More

There’s something about a soft, well-worn T-shirt that just feels right. But when that shirt is made from organic cotton? It feels even better—inside and out. Organic cotton has been quietly reshaping the custom apparel world, and for go... Read More

There was a time when most people didn’t ask how their clothes were made. But today? The questions are louder than ever: Where was this made? Who made it? What’s it made from? And brands who ignore those questions are finding themselves ... Read More

Some of the strongest brands didn’t start with national ad budgets or big marketing machines. They started in small towns, tight-knit neighborhoods, or single storefronts—places where everybody knows your name (and probably your coffee or... Read More

In a quiet Wisconsin town, a family-owned diner faced the kind of challenge that could’ve closed their doors for good. Instead, they launched a single T-shirt—and rallied an entire community behind them. The design was simple: the diner... Read More

Events come and go. But movements? They stick around. And believe it or not, custom merch is often the difference. When people come together around a cause, a school, a team, or a neighborhood event, they want a way to mark it—to carry the fee... Read More

We’ve all had that shirt—the one you grab without thinking. It’s not just clean; it’s the one you hope is clean. The "wear-every-week" shirt is more than just a piece of clothing. It’s a comfort item, a favorite, a par... Read More

When you think about who gets custom apparel, it’s easy to picture teams, executives, or event organizers. But some of the most meaningful merch you can create? It's for the people behind the scenes—the custodians, the volunteers, the st... Read More

It started with a simple idea: a cozy hoodie printed with a graduation year and the school's name across the back. Nothing fancy. Nothing loud. Just something comfortable, classic, and full of meaning. The first year the hoodie launched at a local ... Read More

When you think about merch, you might picture free T-shirts at a trade show or giveaway pens at a conference. But the smartest brands today aren’t just handing out swag—they're building full-on merch lines that act like mini storefronts ... Read More

When it comes to merch, there’s a big difference between what people expect for free—and what they’re willing to pay for. Sellable merch needs to feel premium. This is where you put your best pieces: heavyweight hoodies, vintage-wa... Read More

Some hoodies collect dust at the bottom of a drawer. Others get worn until they practically fall apart. The difference? It’s all in the details. The first rule of a fan-favorite hoodie is that it has to feel amazing. Softness matters. Weight m... Read More

Streetwear and custom merch have officially collided—and honestly, we’re here for it. Gone are the days when “branded apparel” meant basic polos and giveaway tees. Today’s merch pulls inspiration straight from street sty... Read More

Sustainability is no longer a buzzword—it's an actual customer expectation, team expectation, and community expectation. No one just wants to support brands that do a lot of talking, but walking as well. And one of the smartest ways to prove... Read More

A couple of years ago, QR codes were a flash in the pan. Today? They're back—and smarter than ever. And they're showing up in a location you may not anticipate: on customized merch.   At FCE, we’ve been watching how QR code app... Read More

Small logos can seem simple. But designing for small spaces—like the left side of a polo, a front cap, or a sleeve—is more strategic than you think.   At FCE, we believe that a little can go a long way. Done well, a small logo can... Read More

You select the perfect royal blue for your new club t-shirts. They come in. You tear open the box. And… wait. Why is it so dark? Is that even the same blue? You're not crazy—and you're not alone. Ink colors almost always shift as th... Read More

Bad news: You don't have to be a graphic designer to make custom merch that people adore. Better news: With a few genius hacks (and some help from pros like FCE), you can bring your brand to life on the t-shirts you sport that feels as great as it ... Read More

Let’s be honest—no one wants another boxy, scratchy T-shirt that ends up buried in the back of the closet. If you’re organizing a fundraiser, the goal isn't just to sell shirts—it's to create something people are genuinely e... Read More

Come on, let's be real—when most people hear the word uniform, they automatically think stiff, stodgy, and. kind of forgettable. But it doesn't have to be that way. With great design and materials, work uniforms can shift from something peopl... Read More

Your team is already representing your brand—whether they’re in the office, out in the community, or just posting on social. But give them branded apparel they actually want to wear, and suddenly, you’ve turned everyday employees in... Read More

You only get one first impression—and nine times out of ten, it's what your employees, reps, or fans are wearing that makes it. Before someone visits your site, hears your presentation, or steps through your door, they might catch a glimpse of... Read More

Most people think of tech startups, coffee shops, or sports teams when they hear the term "branded merch." But custom apparel and accessories aren't just for the "obvious" industries—custom products are being used in some pretty unexpected... Read More

It appears straightforward—select a tee, insert a logo, print it. But if you've ever taken the final product in your hand and thought, "Huh… that did not look quite as I imagined," fear not, you're not the only one. There are a few d... Read More

One of the hardest things about custom apparel? Designing a shirt that looks just as good on an XS as it does on a 3XL. Because let's be real—what looks amazing centered on a small tee can feel odd or lost when it's being stretched across mor... Read More

Music festivals are not just about music—they're about expression, vibe, and plenty of style. From oversized tees and contrast-vintage tanks to graphic declarations and throwback fonts, festivals are real-life runways for emerging fashion and ... Read More

If you’ve ever designed a shirt and thought, “Why does this look amazing on black but weird on white?”—you’re not alone. The truth is, fabric color has a huge impact on how a design looks and feels. It can change the moo... Read More

Recently, something new has happened in the custom merch scene—and it's been a big deal: a departure from hyper-refined, slick graphics and an embracing of something a bit raw, a bit human: sketch-style art.   Loose pencil sketches, han... Read More

If you've ever sent a logo to be printed onto a tee and gotten "we need a vector file" in response, you're not alone. It's geektastic-sounding, but understanding the difference between vector and raster files will save you time, money, and an un... Read More

With the exception of the aisle, custom merch has been a potent player in political campaigns in recent years. From bumper stickers and buttons to hat and hoodies, campaign swag accomplishes more than it promotes a name—it creates identity, bui... Read More

If you've ever attempted to cram a big, detailed logo onto a hat, water bottle, or sleeve print, you know—it's not as easy as just shrinking it down. A logo that works well on a t-shirt or hoodie doesn't always transfer well to smaller areas... Read More

When it comes to making a statement with branded apparel, jackets are one of the most practical and worthwhile pieces you can offer. They're not just for staying warm—they're a billboard on legs for your brand, and they typically stay in indi... Read More

Color may seem like a small detail when it comes to creating custom merch—but it's one of the strongest tools in your brand-building toolbox. The correct color can freeze a person in place, create a memory trigger, or simply make a design imme... Read More

Customer loyalty isn't just about rewards programs and promotional emails—it's about how people feel about your brand. And one of the most genuine, enduring ways to build that connection? Branded merch.   We're not discussing disposab... Read More

Firefighters and police officers don't just serve and protect—they're a big part of the community. And one of the best ways to help make that connection even stronger? Custom apparel.   Branded apparel isn't just for uniforms—it... Read More

The ultimate swag bag has the potential to shape the tone for an entire event. Whether your event is a corporate conference, industry expo, or networking meet-up, just the right amount of useful, quality swag leaves attendees feeling valued—and... Read More

School fundraisers can become routine—how many car washes and bake sales can you really do? If you're looking for something that makes money, builds school spirit, and gives people something they really want, custom merch is the solution. &nb... Read More

No matter if you are a creator, entrepreneur, coach, or influencer, your brand isn't what you do—it's the way people view and connect with you. And one of the greatest ways to create that connection? Custom merch.   Merch isn't just f... Read More

For fundraisers and nonprofits, raising money and spreading awareness are the two largest objectives. Branded swag—t-shirts, hats, tote bags, or water bottles—does both. It's not merely having merch; it's making something people want to... Read More

Your brand is not a product or service—it's a perception. It's what people think and feel about you. And one of the most effective (and underused) ways of shaping that perception? Branded apparel.   A good hoodie, tee, or hat isn't ju... Read More

Screen printing and DTG printing have dominated the game of custom merch for decades, but one technique is making a comeback big: embroidery.   Hoodie logos stitched on and puff embroidery on hats are everywhere these days. And it's not only ... Read More

Not all t-shirts are created equal. Some are soft to the touch, fit just right, and survive for years, while others shrink, fade, or fall apart after a wash. If you've ever put on a tee and immediately noticed how wonderful it was, chances are you w... Read More

We’ve all been there—getting a free t-shirt at an event, only to have it shrink, fade, or feel so uncomfortable that it ends up in the back of a drawer (or worse, the trash). The truth is, cheap giveaways don’t build brand loyalty&m... Read More

With custom clothing, the overall concept—logo positioning, colors, general design—is significant. But what makes truly great merch stand out from mere good merch? The little details.   Subtle design elements, high-end finishes, an... Read More

When people think about custom apparel, they often focus on color, design, and placement—but texture plays a huge role in how merch looks and feels. Whether you’re using screen printing, embroidery, puff print, or specialty inks, texture ... Read More

Great merch isn’t just a random assortment of t-shirts, hats, and hoodies—it’s a collection that feels intentional, connected, and on-brand. Whether you’re designing merch for a business, a band, a school, or an event, cohesio... Read More

College graduation doesn't necessarily mean school spirit goes out the window. For most alumni, that feeling of belonging to their university actually increases with time—and branded merch is a key part of keeping that going.   From emb... Read More

When people think of fundraising merchandise, everyone automatically thinks of t-shirts, hoodies, and water bottles—but one item goes seriously under-loved: custom socks.   Think about it—everyone wears socks. They're easy, festiv... Read More

If you ever attended a fundraiser or charity auction, then you know that the best auction pieces are ones which make people keen on bidding on them. And few do it as much as personalized jerseys. For your favorite local team, for a corporate fundrais... Read More

Not all branding must be loud to be successful. The trend of "quiet luxury" in fashion—where understated, high-end pieces replace conspicuous logos—has spilled over into custom branded clothing. Instead of large graphics and loud prints... Read More

Whether you’re running a fitness studio, coaching a team, or training clients one-on-one, custom merch is a game-changer. It’s not just about branding—it’s about building community, motivating clients, and creating an identity... Read More

Get real—a soft t-shirt really does make the difference. Nobody needs a scratchy, stiff tee, and when it comes to custom print, the quality of the fabric is just as important as the design. A top-notch, super-soft tee isn't just more comfortab... Read More

Ask anyone who has attended summer camp, and they'll say it's more than a location. It's a community, a tradition, and a summertime memory waiting to be created. And what better way to preserve that experience than with a custom apparel line? &nb... Read More

Ever curious as to why individuals scramble to get their hands on exclusive merch when it goes live and sells out in mere seconds? Be it a streetwear label, a beloved creator, or a sold-out ticketed event, limited drop merch generates so much buzz th... Read More

Screen printing and heat transfers are two of the most common methods of t-shirt printing, hoodies, or any other apparel. So which one is best? The short answer: it depends on your design, your budget, and how long the print has to last.   Let... Read More

Not all t-shirts are created equal. If you’ve ever bought a shirt that felt amazing and lasted forever—or one that shrank, pilled, or just felt off—you know how much fabric choice matters. When designing custom t-shirts, picking the... Read More

Ever notice how people light up when they get free merch? Whether it’s a t-shirt, a tote bag, or a branded water bottle, there’s something almost magical about getting something for free. But why does free merch make such an impact? It&rs... Read More

Branded apparel is not just for retail stores, fashion houses, or influencers—it is for every business. You might have a law firm, a construction company, a tech startup, or a coffeehouse, but investing in quality branded apparel can make a hug... Read More

Look around, and you’ll notice a shift—custom apparel is getting cleaner, simpler, and more refined. Gone are the days of loud, oversized graphics on every inch of fabric. Instead, brands are leaning into minimalist branding, where less i... Read More

How would your brand talk if it were an individual? What would it dress in? How would it dress for the world to see? That's what a brand style guide exactly answers.   A brand style guide (also called a brand book or brand guidelines) is more... Read More

Ever noticed a logo that appears incredible on a t-shirt but just isn't quite as great on a hat? It happens daily. The truth is, not all logos are created for all forms of merchandise—and hats, especially, have their own set of design guidelin... Read More

You've got a killer design, but now the million-dollar question is—what color shirt do you print it on? The right t-shirt color will make a design pop, and the wrong one will make it appear flat, dull, or barely noticeable.   If you wan... Read More

There is a massive difference between a t-shirt that somebody purchases once and a t-shirt that somebody really wears. If your goal is to create personalized tees that sell out quickly (and aren't simply cluttering up the back of a drawer), you need... Read More

One of the neatest, most professional ways of putting your logo on apparel—unless the thread colors are not cooperating. The right choice can make your graphic pop, but the wrong one can have it read flat, illegible, or just kinda out of tune. ... Read More

Let's be real—first impressions are everything. And when you're running a small business, looking established can be just as valuable as the value of what you're offering. One of the easiest ways to level up your brand presence? Custom appar... Read More

Subtle branding? Not right now. The merch game is going big—literally. Oversized logos, bold graphics, and statement pieces are dominating everything from streetwear to corporate swag. If you’ve noticed giant prints and in-your-face desig... Read More

You have a killer logo—simple, sleek, and immediately recognizable. But when it's printed on a t-shirt or embroidered onto a hoodie, something's. wrong. Perhaps it's too tiny to read, the colors don't pop as they do on screen, or it just do... Read More

Walk into any stadium on game day, and you’ll see it—a sea of jerseys, hats, and team colors, all moving as one. Custom merch isn’t just apparel; it’s a way for fans to connect, belong, and show their loyalty loud and proud. W... Read More

If you’ve been paying attention to custom merch trends lately, you’ve probably noticed a shift—bold, neon colors are taking a backseat, and warm, earthy tones are everywhere. From muted greens to soft browns and deep rust shades, th... Read More

Techwear isn't just for urban explorers and science fiction fashionistas anymore—it's headed to the world of custom merch in a big way. With brands looking for ways to stand out even more, they're taking the sleek, functional, and high-tech ... Read More

A team that's connected is a team that's more productive. And while company culture, leadership, and in-office benefits all play their roles, one surprisingly influential way to boost employee morale? Branded apparel.   It is not much, but g... Read More

Not all hoodies are created equal. You’ve probably felt the difference—some are soft, structured, and built to last, while others feel flimsy, shrink after one wash, or lose their shape way too soon.   If you're investing money in... Read More

With custom apparel, it's tempting to go big or go home—big graphics, plenty of colors, all the details. But more often than not, the most effective designs are the simplest ones. Think of the classic Nike swoosh, the minimalist Supreme box lo... Read More

If you’ve been feeling a sense of déjà vu when scrolling through new apparel drops, you’re not alone. The ’90s are back—and not just in music and TV reboots. From bold neon colors to baggy silhouettes and retro l... Read More

If you’ve scrolled through YouTube, TikTok, or Instagram lately, you’ve probably noticed something: creators aren’t just making content—they’re building brands. And at the heart of that branding? Custom merch.   F... Read More

Personalized clothing is all about making a statement, and combining print and embroidery can take your design to a new level—when done right. But be aware that there is a fine line between making an impression and making a mess. If you're thi... Read More

Trade shows are an excellent way to market your brand, meet with potential buyers, and make a lasting impression. But when there are so many booths competing for attention, how do you prevent your brand from getting lost in the crowd? The following a... Read More

Tonal and monochrome merch is fashion-forward, contemporary and sleek merchandise dominating branded apparel. Whether it's designing clothes for a company, team, or event, this subtle trend shows that understatement is loud.   What Is Tonal &... Read More

Embroidery is not just for old-school logos and monograms anymore—it's leading the charge in high fashion. Luxury streetwear, couture runways—luxury brands are reinventing embroidery, proving that the age-old craft is more relevant than ... Read More

If you've been listening to streetwear style, you're already aware: oversized tees are where it's at. But here's the thing: this isn't a trend that's just here today and gone tomorrow—these comfortable-fitting basics are quickly on their ... Read More

There's nothing like the energy of game day—the roar of the crowd, the sea of team colors, and the shared excitement of fans coming together. At Fox Cities Embroidery, we’ve seen how custom merchandise strengthens that connection, turnin... Read More

Events may last only a few hours or days, but the right merchandise can keep the memory alive for years. At Fox Cities Embroidery, we’ve seen how well-designed event merch turns fleeting moments into lasting connections.   The Power of E... Read More

Ever notice a brand that looks completely different on a t-shirt than it does on a business card? It's disorienting, right? A good brand should feel like one identity, regardless of where people encounter it—whether on paper, on a website, or ... Read More

The moment you hear names like Coca-Cola, McDonald's, or Apple, their colors will come to your mind instantly. That's no accident. Color is one of the strongest tools for branding, one that evokes emotions, perceptions, and even purchasing decision... Read More

Branded clothing is everywhere. From the swoosh-hemmed sneaker to stitched logos on polos, consumers willingly wear logos. But why? What can be about an arbitrary mark on a shirt make us feel in touch, hip, or belong to something more? The solution ... Read More

Team wear is more than apparel. It's pride, unity, and identity. From a high school football jersey, a local club hoodie, to a company softball team hat, how teams identify themselves has come a long, long way over the years.   We’ve se... Read More

Walk into any big-box store, and you’ll see t-shirts for $5, hoodies for $15, and hats that seem too good to be true. And they usually are. Fast fashion thrives on cheap materials, mass production, and short-term trends—but when it comes ... Read More

We get it—creating custom merch appears simple. You pick a logo, slap it on a t-shirt, and bam! Instant branding achievement. Except… not always. At Fox Cities Embroidery, we've seen the good, the bad, and the downright disastrous when... Read More

Let’s be real—everyone’s been handed a free promotional t-shirt that went straight to the pajama drawer (or worse, the donation pile). At Fox Cities Embroidery, we’ve seen firsthand that branded apparel doesn’t have to m... Read More

Something special occurs when you spot someone sporting a t-shirt from your favorite neighborhood restaurant, or when it appears that the entire crowd at a high school football game is sporting spirit wear. It's more than just a piece of clothing &n... Read More

Ever found yourself standing in front of your closet, glancing at the logos on your favorite shirts and wondering, "How did they get that design onto there?" At Fox Cities Embroidery, we are asked this question quite a bit, and it is always followe... Read More

"We're too small." "Our ordering process is fine as is." "Our team doesn't need anything that fancy." If these are the thoughts that cross your mind when someone proposes setting up an online store for your branded gear, fear not—you'... Read More

You ever wonder what goes on when you hit "submit" on that custom t-shirt order? At Fox Cities Embroidery, we're pulling back the curtain to give you a glimpse of how your branded swag goes from concept to completion. Warning: there's a whole lot... Read More

Have you ever found yourself noticing how a relaxed bit of clothing can completely flip the script on the way you feel about yourself? That favorite team jersey, the tight polo you show off with pride, or that festival tee that evokes memories of ama... Read More

At FCE, we believe branding is more than just a logo—it’s a statement, a connection, and a lasting impression. That’s why we created The Brand Lab, your go-to space for everything custom apparel, merch trends, and branding insights.... Read More