The Trend of Sketch-Style Art on Custom Merch
Published by: Siobhan Ingram
Date: 05-02-2025
Recently, something new has happened in the custom merch scene—and it's been a big deal: a departure from hyper-refined, slick graphics and an embracing of something a bit raw, a bit human: sketch-style art.
Loose pencil sketches, hand-drawn line work, doodle-inspired layouts—this trend is all about loving the unlovely, and fans can't get enough.
Why It Works
Sketch-style designs feel personal, authentic, and creative. It has that "handmade" quality that most digital designs lack. In a world where a generation is so starved for connection and individuality, these types of designs feel tangible and relatable.
Whether it's a mascot doodle, a drawing of your building, or a hand-drawn representation of your logo, this look gives your merch a storytelling element that clean graphics simply can't provide. It's doing, in effect, "We made this just for you."
Adds Character Without Feeling Overdone
Perhaps one of the main reasons brands are adopting this appearance is that it gives a designer touch without having to do a loud or fussy design. A line illustration on a tee or a sketched illustration on a tote can dress up an article in an understated, sophisticated way.
It's also super versatile—sketch-style designs look great on neutral-colored backgrounds, tone-on-tone appliqué, or even in bold monochrome for screen print.
It's Perfect for Limited Drops and Collaborations
Sketch-style designs are especially popular for limited drops, artist collaborations, or fest-inspired designs. They lend a creative, quirky feel that makes the merch a collector's piece—and gets it more likely to be worn or shared.
Accompany it with soft vintage tops, pigment-dyed jackets, or canvas bags, and the entire aura is one of consideration, relaxed coolness, and pure originality.
In a merch world of crisp vector lines and glossy graphics, sketch-style art offers something else—a little more human, a little more playful, and a whole lot of personality.