How to Design a Modern College-Style Crewneck
Published by: Siobhan Ingram
Date: 08-26-2025
There’s something timeless about a college crewneck.
Block lettering, simple designs, that classic "earned it" feeling.
Modern versions of this staple are tapping into nostalgia while keeping things fresh. Instead of rigid fits and heavy logos, today’s college-inspired crewnecks focus on softer fabrics, relaxed fits, and slightly updated typography.
The magic is in balancing old and new. Traditional fonts—like varsity serifs—still work, but they’re paired with muted tones like sage green, washed navy, or warm cream instead of bold primaries. Small details, like sleeve prints or tonal embroidery, add personality without losing the clean, collegiate vibe.
One small university redesigned their alumni gear using garment-dyed crews with vintage block lettering across the chest. The result? Sales to both students and former grads doubled.
A modern college-style crewneck isn’t about recreating the past.
It’s about capturing the pride and spirit—and giving it a stylish new life.