Why Embroidery is Making a Giant Comeback in Merch
Published by: Siobhan Ingram
Date: 04-19-2025
Screen printing and DTG printing have dominated the game of custom merch for decades, but one technique is making a comeback big: embroidery.
Hoodie logos stitched on and puff embroidery on hats are everywhere these days. And it's not only because it's trending—it's also a step in the direction of more high-end, long-lasting merch.
Here's why embroidery is making a comeback.
It Feels More Premium
There is something about embroidery that simply feels high-end. The embossed, raised look of thread lends a level of quality and handiwork that is hard to match with printing. A clean, embroidered logo on a sweatshirt or a wrinkled hat immediately raises the piece, giving it a more sophisticated and wearable quality.
It's Built to Last
Screen prints can crack and heat transfers will peel, but embroidery? It holds up. A properly stitched graphic will last years of washing and wear without degrading or fading, and that makes it a savvy buy for brands who don't care to have their merch in the garbage after a season.
Streetwear & Minimalist Trends Love It
Embroidery is well-suited to today's streetwear and low-key branding trends. Small, plain embroidered logos (like Nike's Swoosh or the Champion "C") have an upscale, low-key vibe.
In contrast, boisterous puff embroidery—where the embroidery is puffed out to achieve a 3D effect—is a go-to style among today's streetwear brands, adding a splash of style to hats, hoodies, and jackets.
It Works on More Than Just T-Shirts
While screen printing is most commonly used on tees, embroidery is used on a wide range of apparel and accessories:
✔ Hoodies & Crewnecks – A small embroidered chest logo oozes low-key but high-end chic.
✔ Hats & Beanies – Perfect for puff embroidery, flat logos, or monogramming.
✔ Jackets – From bomber jackets to work jackets, embroidered logos are accentuated without overpowering the design.
✔ Bags & Totes – A kiss of logosaurus-goodness on a quality tote or backpack is a welcome branding touch.
It Makes Merch Feel Fashion
One of the biggest reasons embroidery is coming back? People want merch that actually feels like actual clothing, rather than just so much promo chotchkes. The quality of embroidery bridges that gap, turning plain branded goods into something people will actually wear.
Embroidery is not only a fad—it's bringing back high-end, high-quality merchandise that lasts. If you're looking to take your company's custom wear to the next level, stitching is the way to go.