Why the Right Printing Technique Matters for Your Design
Published by: Siobhan Ingram
Date: 08-25-2025
Not all printing methods are created equal—and the wrong choice can flatten even the best design.
The fabric, ink, and method need to work together to bring a design to life.
A detailed, multi-color graphic may shine with screen printing, while a soft vintage logo might look and feel better with a water-based print. Embroidery adds texture and dimension, while direct-to-garment printing offers photorealistic detail on lighter fabrics.
Choosing the right technique also affects longevity. A poorly cured plastisol print might crack or peel after just a few washes. A well-done embroidery can outlast the garment itself.
One music festival merch line shifted from basic screen printing to premium discharge inks for their summer drop. The result? Softer feel, longer-lasting prints—and a noticeable uptick in customer reviews and social shares.
The technique behind the print isn’t just a production detail.
It’s part of the experience your customers have with your brand—every time they wear your merch.