The Best Placement for Logos on Crewnecks & Hoodies
Published by: Siobhan Ingram
Date: 08-19-2025
Logo placement can make or break a piece of merch—especially on crewnecks and hoodies.
A well-placed logo can turn a simple sweatshirt into a favorite, while awkward placement can leave even the best designs feeling off.
It’s not just about visibility; it’s about vibe.
Classic left-chest placements are timeless for a reason. They feel natural, understated, and professional. Small left-chest embroidery or screen prints allow the wearer to style the piece with anything—from casual jeans to a jacket layered over top—without overwhelming their look.
For brands aiming for a bolder, streetwear-inspired feel, oversized logos across the front or back of hoodies are making a strong comeback. When done thoughtfully, a large graphic across the chest or a full back print creates impact without feeling like a walking billboard.
Sleeve prints are another creative option, especially for hoodies. A small logo or phrase running vertically down the sleeve adds interest while keeping the main body clean.
One lifestyle brand experimented with tiny tone-on-tone embroidery near the hem of their crewnecks—barely noticeable unless you looked closely. The subtlety made them feel premium, and the design became a conversation starter rather than an announcement.
Logo placement isn’t just about design.
It’s about how the wearer feels—and how effortlessly your brand fits into their daily style.