The Hottest Streetwear Trends in Custom Merch
Published by: Siobhan Ingram
Date: 05-17-2025
Streetwear and custom merch have officially collided—and honestly, we’re here for it.
Gone are the days when “branded apparel” meant basic polos and giveaway tees. Today’s merch pulls inspiration straight from street style: bold, personal, and wearable way beyond work hours.
One trend dominating right now? Oversized everything. From hoodies to tees, relaxed fits are in, and logos are getting creative placement—think lower hems, sleeve prints, even tone-on-tone embroidery that feels more designer than corporate.
Vintage revivals are everywhere too. Faded prints, retro graphics, and throwback color palettes make new merch feel lived-in from day one. It’s all about that worn-with-love vibe.
Then there’s the rise of eco-streetwear. Recycled fabrics, organic cotton, and conscious production aren't just ethical choices anymore—they’re major style flexes. Gen Z and Millennials are especially tuned into brands that stand for something.
Streetwear-inspired merch isn't just cool; it’s strategic. It blurs the line between “I got this for free” and “I would’ve bought this at a boutique.”
At FCE, we help brands catch that wave—creating merch that feels less like a uniform and more like a must-have.
Because when your custom apparel fits into someone’s everyday wardrobe, your brand doesn’t just get worn. It becomes part of their identity.