Why Some Designs Crack, Fade, or Peel—And How to Prevent It

Published by: Siobhan Ingram
Date: 07-17-2025

Nothing’s worse than getting a custom shirt you love—only to see the design crack, fade, or peel after a few washes.

At FCE, we help brands avoid these heartbreaks by focusing on two things: materials and methods.

Common causes of design damage:

  • Low-quality inks that sit too thick on fabric

  • Cheap heat transfers that don't bond properly

  • Poor wash care by end users

Solutions we recommend:

  • Use premium plastisol, water-based, or discharge inks depending on fabric.

  • Choose experienced printers who cure ink correctly (yes, drying temperature matters!).

  • Educate your audience: cold wash, inside-out, tumble dry low.

One nonprofit switched to water-based printing for their annual event tees—softer feel, longer-lasting prints, happier participants.

Good merch isn’t just about the first wear.
It’s about the fiftieth.

Ready to meet your best brand friend?

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