Why Your Business Card Should Be a T-Shirt
Published by: Siobhan Ingram
Date: 09-08-2025
Business cards get tossed.
But a T-shirt? A T-shirt sticks around.
Imagine handing someone a soft, perfectly fitted tee with your brand’s identity woven into a great design. It’s not just marketing—it’s value. It’s something they’ll wear, something they’ll remember you by long after the first meeting.
Smart brands think of merch like wearable business cards. Instead of saying, "Here’s what I do," they say, "Here’s who we are—and here’s something awesome you can keep."
One creative agency printed limited-run tees with clever taglines tied to their services. Instead of handing out paper at conferences, they handed out T-shirts—and within months, prospects were reaching out saying, “I wear your shirt all the time—I had to call you.”
Memorable brands don’t just make good impressions.
They leave something tangible behind.
And sometimes, the best handshake is the one you can throw on and wear out the door.