The Impact of Athleisure on Custom Apparel
Published by: Siobhan Ingram
Date: 07-26-2025
Athleisure changed the way we dress—and now it’s changing how we design merch.
At FCE, we see more brands asking for custom pieces that feel just as good at brunch as they do at the gym.
What’s fueling the shift:
-
Comfort: Lightweight, stretchy, breathable fabrics are now expected—not optional.
-
Versatility: People want pieces that work across settings: school runs, casual Fridays, grocery store trips.
-
Minimalist branding: Big flashy logos are out; small tonal logos are in.
One yoga studio we helped rebrand launched soft, moisture-wicking tees with low-profile prints.
They didn’t just sell out—they stayed in heavy rotation for customers who wore them everywhere.
Athleisure merch isn’t about athletic performance anymore.
It’s about a lifestyle—comfortable, mobile, stylish.
Brands that design for movement and versatility don’t just sell apparel.
They sell freedom.