How to Choose the Right Placement for Back Prints
Published by: Siobhan Ingram
Date: 07-16-2025
Back prints are bold.
But they’re also a balancing act.
At FCE, we help brands place back graphics in ways that feel natural, stylish, and wearable—not like a billboard.
Here’s what we consider:
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High back (between shoulders): Professional, athletic, sharp. Great for team gear.
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Mid-back: Bolder, streetwear feel. Ideal for big logos or strong graphic designs.
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Low back (near hem): Subtle, fashion-forward. Best for secondary graphics or hidden messages.
Size matters too.
A giant back print works for an edgy festival tee.
A smaller logo hit feels more boutique for lifestyle brands.
One coffee shop client placed a tiny sun logo right below the collar on the back of their new tees—simple, unexpected, and instantly loved.
Back prints give you a second canvas.
Use it wisely—and it can turn a simple shirt into a favorite.