How to Design a T-Shirt That Will Sell
Published by: Siobhan Ingram
Date: 03-28-2025
There is a massive difference between a t-shirt that somebody purchases once and a t-shirt that somebody really wears. If your goal is to create personalized tees that sell out quickly (and aren't simply cluttering up the back of a drawer), you need a design that connects.
So how do you design a t-shirt that people will wear repeatedly? It is all about the right blend of design, quality, and purpose.
Start with a Strong Concept
The most successful t-shirts aren't about the logo—there is something more to them, something that tells a story, represents an identity, or is part of something bigger. Whether it's a company, an inside joke, or a pop culture reference, the design needs to elicit an emotion.
Good gut test? Ask yourself, Would a stranger who doesn't know my brand still want to wear this? If no, you might need to rethink the design.
Keep It Simple and Wearable
Too busy, too complicated graphics are a hard sell. A neatly placed, uncluttered logo or interesting typographic work is more effective than a tee that's got too much color, font, or visual stuff. Think of your favorite default tee—it's probably straightforward, right?
When in doubt, less is more.
Choose the Right Print Technique
Not all t-shirt prints are the same. If you want something that will last (and won't crack, peel, or fade after one washing), pay attention to print quality.
Screen Printing: Great for large, long-term designs.
DTF: Ideal for full-color or detailed work on small orders.
Embroidery or Puff Print: Great for upscale, high-end looks.
A great design will be worthless if it appears tacky—so print quality is as crucial as the artwork.
Select Colors People Actually Wear
Neon bright tees can be utilized for specific crowds, but if you are designing for day-to-day wear, utilize classic neutrals like black, white, gray, or earthy tones. These are easy to blend and match and are acceptable to a wide range of people. If you do utilize bold, make sure it works for your brand and is not just trendy for the year.
Make It Feel Good
Even the best design won't sell if the shirt itself is uncomfortable. Itchy, stiff, or cheaply constructed tees end up in the never-worn pile. Choose soft, high-quality fabric with a comfortable fit—people will reach for it more often, putting your design (and brand) in front of more eyes.
Design for the Long Run
A great t-shirt isn't just about looking awesome—it's about feeling awesome and enduring long enough to be a staple. If you keep it on solid design, good materials, and wearability, your tees won't just sell—them they'll stay in circulation for years to come.