The Best Merch for Music Festivals & Concerts
Published by: Siobhan Ingram
Date: 07-14-2025
Festival merch isn’t just a souvenir—it’s a badge of belonging.
Fans don’t just want to hear the music.
They want to wear it.
And at FCE, we’ve seen firsthand what kinds of merch stand out (and sell out).
Top hits include:
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Soft, vintage-wash tees with minimalist designs
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Retro snapback hats and beanies
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Lightweight hoodies perfect for cool nights
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Canvas totes for carrying essentials around the festival grounds
But the secret?
Design merch that feels good even outside the festival.
Subtle branding. Timeless vibes. A great fit.
One indie festival we worked with leaned into earth tones and distressed prints—and their shirts didn’t just sell at the merch tent.
They became staples at coffee shops, record stores, and Sunday brunches.
The best festival merch doesn’t just mark a moment.
It becomes a part of everyday style.