How to Make Branded Joggers & Sweatpants a Trend
Published by: Siobhan Ingram
Date: 08-17-2025
Once reserved for lazy days and gym bags, joggers and sweatpants have exploded into everyday fashion—and custom merch lines are following fast.
The secret to creating joggers people actually want to wear outside the house lies in the details.
Fit comes first. Tapered legs, structured waists, and carefully placed seams make the difference between “weekend-only” sweats and fashion-forward essentials. Baggy, shapeless styles are out; modern, tailored comfort is in.
Fabric choice matters just as much. Lightweight fleece, terry cloth, and sustainable blends elevate joggers into something stylish, breathable, and seasonless.
When it comes to branding, less is often more. A small logo embroidered near the pocket or a clean statement down one leg feels intentional. Loud, oversized branding all over the piece feels dated fast.
One university program launched a limited run of joggers featuring simple collegiate block lettering down the thigh. Students snapped them up before finals week, but alumni wanted them too—and they stayed popular long after graduation.
Joggers and sweatpants aren’t just casualwear anymore.
They're a blank canvas for brands that want to offer comfort and culture in one perfect piece.