The Best Design Strategies for Small Logo Positions
Published by: Siobhan Ingram
Date: 05-14-2025
Small logos can seem simple.
But designing for small spaces—like the left side of a polo, a front cap, or a sleeve—is more strategic than you think.
At FCE, we believe that a little can go a long way. Done well, a small logo can be just as effective (and potentially even more wearable) as a full-frontal design. Here's how to make your brand shine, even in tight spaces.
1. Simplify the Details
Delicate lines and small text look lovely on your computer screen, but when you shrink everything down for embroidery or screen printing?
They can blur, get cluttered, or even disappear.
Pro Tip:
Employ bold, crisp lines.
Avoid heavy shading or intricate minuscule copy.
If your logo is extremely detailed, have a simplified "small placement" version on hand.
We at FCE often help brands create secondary logos to be used exclusively in small applications—so everything stays crisp, readable, and legible.
2. Think about Contrast and Visibility
Small logos need contrast in order to be visible.
If your logo color is basically the same as the shirt color, it will disappear at a distance.
Pro Tip:
Use high-contrast color schemes (light and dark, dark and light).
Define light logos with a darker outline if needed for extra impact.
Remember: The goal is to be identified on the spot—even across the room.
3. Placement Is Part of the Story
Left chest placements are the classic go-to for small logos—and for good reason. They're visible, balanced, and immediately professional.
But don't be afraid to think outside the box:
Sleeve prints provide subtle branding.
Back yoke (below the collar) provides a luxury, boutique feel.
Hat placements put your logo front and center in a casual, everyday way.
The best placement is all about your attitude—and your audience.
Final Thought: Small Can Be Mighty
A small logo isn't a smaller logo.
In fact, when it's well-thought-out, it's usually more robust—because it raises questions, reads intelligent, and settles in with ease within people's everyday wardrobe.
At FCE, we push brands to think greater—despite producing small.
Because no matter the size, your logo must make an impression.