Why Water-Based Inks Are Better for the Environment

Published by: Siobhan Ingram
Date: 07-27-2025

When it comes to sustainable printing, water-based inks are leading the charge.

At FCE, we encourage eco-conscious brands to explore water-based options because they offer real benefits without sacrificing print quality.

Why water-based rocks:

  • Lower environmental impact: They use fewer harsh chemicals and less water to produce.

  • Softer hand feel: Designs feel like part of the fabric, not a heavy plastic layer.

  • Better breathability: Especially important for activewear and lightweight tees.

One nonprofit we partnered with switched to water-based printing for their awareness campaign.
Not only did the shirts feel better—but the organization could proudly say their merch aligned with their mission of environmental responsibility.

Water-based inks aren't just a "green" choice.
They create better, longer-lasting, more wearable merch.

And when your brand cares about quality and the planet, people notice.

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