The Do’s & Don’ts of Corporate Branded Merch
Published by: Siobhan Ingram
Date: 07-01-2025
Branded merch can be a powerful tool—or a missed opportunity.
It all comes down to how intentional you are.
At FCE, we’ve seen what works—and what doesn’t.
Do: Invest in quality.
Nobody wants another flimsy, boxy T-shirt. Good fabrics, great fits, and thoughtful design show you value your audience’s experience.
Don’t: Overload the design.
Crowding a shirt with logos, slogans, and contact info turns it into a billboard—not something people want to wear.
Do: Match your brand voice.
If you’re a playful startup, bold colors and casual fonts make sense. If you’re a luxury real estate firm, you’ll want minimalism and premium textures.
Don’t: Forget your audience.
Would you wear it? If the answer is “no,” start over.
We helped a tech company redesign their conference merch from flashy logo tees to sleek embroidered jackets.
Guess which version people actually kept—and wore?
Great corporate merch doesn’t just promote.
It builds pride.
And that’s how you turn swag into a lasting brand impression.