Merch for the Unsung Heroes: Custodians, Volunteers & Staff
Published by: Siobhan Ingram
Date: 05-22-2025
When you think about who gets custom apparel, it’s easy to picture teams, executives, or event organizers.
But some of the most meaningful merch you can create? It's for the people behind the scenes—the custodians, the volunteers, the staff members who keep everything running without a lot of spotlight.
Recognizing these unsung heroes with branded apparel isn’t just nice—it’s powerful. It tells them, You matter. You’re seen. You’re part of this community.
And let’s be real: these are the people who wear the gear the most proudly. A beautifully embroidered jacket for a school custodian. A soft tee for event volunteers. A team pullover for hospital aides. These pieces don’t just boost morale—they build deeper loyalty.
One nonprofit we worked with created special “Team Heart” sweatshirts for their volunteer crew.
They didn’t make a big deal about it. No fancy ceremony.
Just a simple gift with a handwritten note.
And what happened next?
Those volunteers wore those sweatshirts everywhere. Grocery stores. Parks. School pickups. The message spread without a single paid ad.
At FCE, we believe that when you celebrate the people who usually work quietly behind the scenes, you build a brand that feels truly human.
And that’s the kind of brand people want to believe in—and belong to.