How to Choose the Right Font for Your Custom Apparel
Published by: Siobhan Ingram
Date: 06-13-2025
Fonts are sneaky powerful.
Pick the right one, and your merch feels effortless.
Pick the wrong one, and even a great design can fall flat.
At FCE, we help brands pick fonts by focusing on personality and purpose.
Are you aiming for bold and confident? Go for a heavy sans serif that fills the space without feeling aggressive.
Want something casual and friendly? Handwritten or rounded fonts feel more welcoming.
Need elegance? A clean, sharp serif or an ultra-minimalist sans serif can do the trick.
But it’s not just about vibe. It’s also about readability.
The font has to work at a glance—from across a room, at an event, on social media.
Avoid overly intricate scripts, tiny lettering, or complicated Gothic styles unless you want a niche look.
One fitness brand we worked with switched from a trendy but illegible cursive font to a bold, clean typeface.
Merch sales doubled—because people could actually read (and rep) the message.
Good fonts don’t shout. They communicate.