How to Choose the Perfect Logo Placement on Merch
Published by: Siobhan Ingram
Date: 06-26-2025
Sometimes where you place your logo matters just as much as the logo itself.
At FCE, we help clients think about logo placement not just as a design choice, but as a brand experience.
Classic left-chest placements? They’re timeless and professional.
Big back prints? Perfect for bold branding and storytelling.
Sleeve prints, inner-label designs, back-shoulder hits? Subtle, stylish details that feel premium.
Your placement should match the vibe you're aiming for.
A corporate uniform probably leans classic.
A streetwear drop might demand off-center or oversized placements.
Size matters too.
Too large, and your logo feels overwhelming.
Too small, and it gets lost.
One brewery we worked with started adding small, tone-on-tone logo hits on hoodie sleeves—and customers loved the subtle, elevated feel.
Merch isn’t just about showing your brand.
It’s about showing you understand style—and making your audience proud to wear it.