The Evolution of Marching Band & Cheerleading Merch
Published by: Siobhan Ingram
Date: 07-15-2025
Marching bands and cheer squads have always worn their pride on their sleeves—literally.
But today’s merch?
It’s evolved way beyond heavy sweatshirts and basic polos.
At FCE, we’ve seen schools get creative with merch for their music and spirit programs:
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Retro varsity jackets making a comeback
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Personalized warm-up jackets with names or sections
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Team shirts that blend athletic and streetwear vibes
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Custom socks, duffel bags, even patches
One marching band we worked with debuted a full merch line that included casual tees for students and elevated gear for parents and alumni.
The result?
Bigger community buy-in, more visibility, and record fundraising numbers.
Modern merch honors tradition—but it also brings fresh energy to programs.
And when kids (and parents) want to wear it, the spirit spreads even faster.