Why Influencers Are Selling More Merch Than Ever
Published by: Siobhan Ingram
Date: 06-29-2025
The merch boom isn’t slowing down—and influencers are leading the charge.
It’s simple: influencers have something traditional brands are desperate for—real connection.
When fans follow a creator’s journey every day, buying a piece of their merch feels less like a transaction and more like joining a community.
At FCE, we work with influencers who don’t just slap their name on a hoodie.
They craft inside jokes, personal slogans, art that feels like an extension of the relationship they’ve built online.
And the merch sells fast.
Not because it’s flashy—but because it’s meaningful.
One fitness influencer we work with launched a limited run of minimalist, high-quality crewnecks featuring her signature mantra.
No massive marketing campaign.
Just one honest Instagram post—and they sold out in 48 hours.
Influencer merch isn’t about reach.
It’s about resonance.
And that’s something no traditional ad campaign can replicate.