The Most Unexpected Industries That Use Branded Merch
Published by: Siobhan Ingram
Date: 05-07-2025
Most people think of tech startups, coffee shops, or sports teams when they hear the term "branded merch." But custom apparel and accessories aren't just for the "obvious" industries—custom products are being used in some pretty unexpected industries to build identity, gain visibility, and connect with audiences in a different way.
Here are some you may not expect to be leaning into merch—and why it works.
Funeral Homes
Yes, you read that right. Some modern funeral homes are offering subtle, classy branded items like embroidered blankets, candles, or memory shirts to honor deceased loved ones or to thank families. It's not about marketing—it's about offering a sense of comfort, remembrance, and care.
Libraries & Archives
Dump the tired old stereotype—libraries are all about accessibility and community, and these days many of them are selling branded tote bags, stickers, and sweatshirts that say, "I support literacy" in a hip, non-cheesy way. Some even collaborate with local artists or incorporate classic book quotes on their swag.
Pest Control & Home Services
A branded-up team of coordinating matching polos or branded jackets gives instant trust. Then there are other cleverer efforts being made by some pest control operators using branded mugs, hats, and humorous t-shirts as promotional gifts or thank-you gifts to long-term customers.
Veterinary Clinics & Pet Groomers
These businesses are discovering that HUMANS LOVE to rep anything related to their pets. Think of branded bandanas for dogs, "Proud Pet Parent" tee shirts, or tote bags with the clinic name and a cute paw print graphic. It's two-fifths marketing, one-fifth merch people will actually wear.
Law Firms
While you might not think a law practice would ever establish a merch table, some businesses are taking the minimal branding approach to high-end product—hello, thin notebooks, pens, and laptop sleeves—specifically for business clients or referral partners.
Dentists & Orthodontists
Breathe easy, stress ball—you're replaced with some modern offices going all out on patient affection with logo-ed water bottles, lip balm, and snuggly hoodies for loyal patients or after milestone procedures (i.e., braces removal).
What these industries all have in common is simple: they’ve realized merch isn’t just for selling—it’s for storytelling. Whether it’s strengthening team identity, surprising clients, or turning everyday interactions into something more memorable, branded merch is proving to be a powerful tool across the board—even in places you’d never expect.