The Top 5 Softest T-Shirt Brands to Use for Custom Printing

Published by: Siobhan Ingram
Date: 04-08-2025

Get real—a soft t-shirt really does make the difference. Nobody needs a scratchy, stiff tee, and when it comes to custom print, the quality of the fabric is just as important as the design. A top-notch, super-soft tee isn't just more comfortable—it's the kind of tee that people are going to be stoked to wear over and over again.

So what brands make the softest t-shirts to print on? Following are our top five favorites for best printability, fit, and feel.

1. Bella+Canvas – Best Overall Softness & Print Quality

If you’re looking for premium softness with a modern fit, Bella+Canvas is hard to beat. Their combed and ringspun cotton makes for an ultra-smooth feel, and their tri-blend tees take softness to another level. Plus, they’re known for eco-friendly manufacturing and side-seamed construction, which gives their shirts a higher-end, retail-style fit.

Best for: Stylish, high-quality custom tees that feel like something you’d buy from a boutique.

2. Next Level Apparel – Soft with a Slightly Athletic Feel

Next Level is another top contender when it comes to soft t-shirts. Their cotton/poly blends and tri-blends are incredibly lightweight and smooth, making them perfect for both printing and everyday wear. The fit is slightly more athletic, so if you’re looking for something form-fitting but still comfy, this is a solid choice.

Ideal for: Fashion or sport brands seeking a relaxed, modern fit.

3. Comfort Colors – Retro Softness with a Relaxed Fit

For that old, broken-in look, Comfort Colors are the way to go. They're already soft, and they don't get much softer after that. They've got a roomy fit and a bit of an oversized fit, so they're perfect for comfortable, laid-back designs. Their pigment-dye colors get that old, washed look going too, which is super hot right now.

Ideal for: Retro illustrations, relaxed fits, and shirts that feel like an old favorite straight out of the box.

4. American Apparel – Streetwear Fit with Super-Soft

Best suited for their super-soft feel and tight, slim fit, American Apparel shirts are light in weight with a second-skin finish ideal for custom imprinting. Soft, airy poly-cotton blends are their niche, which makes them a streetwear brand and high-end custom apparel favorite.

Suitable for: Trendy, tight silhouettes with high-end look and feel.

5. Gildan Softstyle – Softness at Budget-Friendly Prices

If you’re looking for a soft tee that won’t break the bank, Gildan Softstyle is a great option. Unlike traditional Gildan tees (which tend to be thicker and rougher), the Softstyle line is ringspun cotton, giving it a smoother and lighter feel. It’s an affordable alternative to premium brands while still feeling comfortable and wearable.

Best for: Budget-conscious projects that still want a quality, soft tee.

Softness Matters

An amazing t-shirt is only as amazing as what it's being printed onto. Need high-end boutique style, retro flair, or cost-effective softness? These brands knock comfort, fashion, and printability out of the park.