Why Influencers Are Selling More Merch Than Ever
Published by: Siobhan Ingram
Date: 06-10-2025
It’s not just celebrities dropping merch anymore.
Influencers—on TikTok, YouTube, Instagram—are launching full apparel lines, and fans are buying them up like crazy.
Why?
Because merch today isn’t about mass marketing. It’s about relationship marketing.
When people feel connected to a creator—whether it’s a gamer, a makeup artist, or a personal finance coach—they want a piece of that connection they can wear. A hoodie with an inside joke. A hat with a signature slogan. It feels personal. It feels earned.
At FCE, we’ve helped small creators turn loyal audiences into thriving merch brands with nothing more than a simple message and a great fit.
Influencers aren't just selling shirts. They’re selling belonging.
And in a world where attention is currency, that kind of loyalty is priceless.