How to Create a Merch Line with Minimal Carbon Footprint
Published by: Siobhan Ingram
Date: 08-03-2025
Building a merch line today means thinking beyond just style—it means thinking about impact.
Minimizing the carbon footprint of a merch collection involves smart choices at every step:
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Use sustainable fabrics: Organic cotton, hemp blends, and recycled polyester.
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Prioritize local production: Cuts emissions tied to long-distance shipping.
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Opt for water-based inks and eco-friendly dyes: Safer for the planet and workers.
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Implement print-on-demand models: Reduces overproduction and deadstock waste.
One lifestyle brand mapped out every aspect of their new merch line, sourcing materials locally and minimizing unnecessary packaging. The result wasn’t just a smaller carbon footprint—it was a story customers loved to be part of.
Today’s buyers want brands that walk the walk.
When you make intentional choices about your merch, you create a line that looks good—and does good.