The Best Ways to Incorporate QR Codes into Merch
Published by: Siobhan Ingram
Date: 09-04-2025
QR codes have come a long way from restaurant menus—and they’re opening up exciting possibilities for custom merch.
The best use of a QR code on apparel feels natural, not forced. It’s not about sticking a giant box in the middle of a design. It’s about weaving it in thoughtfully—like a small code on the sleeve, a subtle placement on a hem tag, or blending it into a graphic that invites curiosity.
When scanned, the magic happens.
A hoodie could link to a brand’s story video.
A T-shirt could unlock exclusive discounts, playlists, or behind-the-scenes content.
An event hat could bring up real-time maps or schedules.
One nonprofit embedded a tiny QR code into the artwork of their annual 5K race tees. Participants who scanned it post-race found a thank-you video from the beneficiaries, making the impact feel immediate and real.
QR codes aren’t just tech gimmicks.
They’re digital doorways—and when used creatively, they make merch interactive, memorable, and alive.